One of the reassuring things about being in business for over 23 years is that you get to watch trends-and economic cycles –come and go. At Curtain Elegance we’ve seen our fair share of economic downturns and recessions. We’ve come out on top of them. How?

Our Management Team learned early on that positioning our company as having a premium product and service had inherent value, despite the ups and downs of the economy. Now, more than ever, this rings true, as the influx of cheap product from abroad is changing the marketplace. It's obvious that the companies in our industry being hurt by this new competition and the current downturn in the economy are those competing solely on price in the first place. The companies that sell quality product and service at the higher end of the spectrum are virtually unaffected.

The key is positioning your product and service to fit the current economic environment. If you assume more people are staying in their homes for the next few years (rather than selling now and buying a new home) then it would be helpful in your sales approach to reinforce for your customers that you understand the implications of this decision. For Example, lowering one’s utility bills and energy consumption while increasing the value of one’s home fit nicely into the needs of these homeowners. And most of them will pay a premium price for window coverings if they know the cost of this home improvement will actually pay for itself in energy savings and increased home resale value.